Some pre-Valentine's Day thoughts

As I sit here a couple of days before Valentine’s Day, I find myself reflecting back on why I wanted to write Decoding Love in the first place. Although I hope, of course, that the book reaches a broad audience, my goal was never to become a love guru. Both my temperament and my research have taught me to be skeptical of gurus. For good or for ill, any final answers about love must come from ourselves.
I also did not set out to write a book of dating advice tips. Don’t get me wrong. I am not trying to disparage the idea of practical dating advice. I think there are some helpful pointers in the book, and I will be thrilled if readers find any of them useful in their quest for love. In fact, some of my favorite parts of the book are in the tips section. Who knew, for example, that a spicy-floral fragrance could make a woman appear twelve pounds lighter? If they could just discover the scent that would make me look like George Clooney or Brad Pitt, I would be a happy man.
But ultimately I was drawn to this subject by something deeper and more fundamental—the sense that our romantic lives could tell us something profound about our humanity.
I know that sounds somewhat grandiose for a book that spends a lot of time discussing dating, so let me try to explain what I mean. In part, my goal stemmed from a basic belief that sexual selection has played perhaps the key role in shaping who we are. In fact, if you really take sexual selection seriously, it is difficult to find any aspect of being human that is not touched by it. For instance, one of the things that distinguishes us is our sense of humor. There is a playfulness about our species that is one of the great joys of life. It turns out, though, that humor is not just there for the giggles. Study after study has shown that it plays a key role in mate selection. Simply put, if you are a humorless oaf, it’s going to be difficult to find anyone who wants to be with you. And you can extend this to all of our other traits as well—our tendency to cooperate or to help people in need. So, part of what I was interested in exploring was how something like attraction could provide a window into something much larger—who we, as human beings, are.
Because I believe attraction does play such a central role in the human drama, I was also able to make the opposite move. In addition to showing how mating shapes who we are, I could range far afield and show how seemingly distant fields offered insight into how attraction works. Although applying fields like consumer psychology to attraction is not at first a self-evident connection, it starts to seem perfectly logical once you have accepted how deeply the need to find a mate has shaped us. And that allowed me to branch out from a narrow conception of my topic to one that could encompass a much broader array of concerns ranging from how the minds works to the hormonal shifts behind female fickleness.
Despite all of those grand ambitions, though, my ultimate goal was fairly simple. I didn’t write Decoding Love thinking that it would provide any easy answers about finding love—far from it, in fact. But I did hope that it would offer a persuasive explanation of who we are and why, when it comes to things like attraction, we act the way we do. In the end, this book was written with the optimistic hope that simply understanding the nature of attraction would help people better withstand the inevitable vicissitudes of romantic life, whether they were looking for love, in love, or losing love.
If it manages to do that, I will be very happy indeed.

Why Internet dating may be bad for your dating...

Don't get me wrong. I know lots of people who have found love on the Internet, but I have also come across enough disaster stories to feel that a word or two of caution are in order. Let me offer three reasons why anyone should be a little leery of dating web sites.

1. Deception is rampant. Now, I should also say that deception is fairly prevalent in dating as a whole, so this is not just an Internet problem. But the ease with which people can lie on the Internet makes this a much bigger problem for dating web sites.

2. Too much choice is not always a good thing. Research shows that when people are faced with too much choice, a variety of things start to happen. First, it becomes much more difficult to make any choice. Second, the criteria you use to make a choice become increasingly arbitrary. Third, you end up more dissatisfied with whatever choice you do eventually make. I talked to several Internet daters who experienced various levels of this, and some of them swore off Internet dating because of it.

3. The personality matching systems touted by the sites have not been shown to have any validity. That doesn't mean you won't like the people you meet, but it does mean that you will be subject to the same vagaries of chance you find in regular life. In fact, simply telling two people that they are similar (regardless of whether or not that is actually true) automatically increases the chance that they will be attracted to one another.

So, caveat emptor! There is nothing wrong with Internet dating as long as you realize that it does not offer any magical solution.